Concept illustration

This concept piece was created as a hero image for an advertising campaign for a project builder. The home was scoped for photographic angles, an idea sketched out (see right side of page), a photographer was contracted to take the imagery, sky, water. I went to the beach myself and photographed a tree to suit the composition. A good deal of photoshop work was done to produce this composition. Lighting effects, layer masks, cloning, using blend modes to create a stylised concept piece. This image was transposed across signage, press ads, digital video, web and print collateral. It was the beginning of a series of works created for this client. Click on the image to enlarge it.